Not all water is created equal … this is Essentia Water’s mantra. We are proud to announce we will now be carrying Essentia! But, what is it and what makes it so different from other water brands? Essentia believes proper hydration increases human potential. Its proprietary ionization process creates a clean and smooth tasting 9.5pH or higher alkaline water that’s better at rehydrating. This water is more effective at rehydrating, they even have the science to prove it!
The clinical trial, published in the Journal of the International Society of Sports Nutrition (JISSN), measured how well a leading bottled water and Essentia Water rehydrated participants after moderate aerobic exercise.
“These scientific findings reinforce feedback we’ve heard for several years from doctors, athletes, and all kinds of ‘over-achievers’ aiming to be at the top of their game. Essentia Water helps them rehydrate better,” said Ken Uptain, founder and CEO of Essentia Water.
Purification: Microfiltration, reverse osmosis & ultraviolet exposure make Essentia 99.9% pure.
Electrolytes: Trace amounts of electrolytes for taste complement the body’s natural mix.
Ionization: Removal of the bitter-tasting acidic ions creates a high pH water.
Bottled water consumption is increasing to a point where it is now the number one drink in America, which is a first! Bottled water consumption reached 39.3 gallons per capita in 2016, according to Beverage Marketing Corp. Premium unflavored water has also grown 20% annually over the past three years (the category Essentia falls under). Consumers are looking for healthier alternatives to soda and sugary drink, which has spiked the increase in water. Essentia has the potential to disrupt the category with its ionization process, taking away some of the major market share. Retail sales doubled in 2015 and 2016, which shows promise for the future.
Source: Business Wire