PepsiCo recently introduced its new caffeine-free lemon-lime soda with a twist of real juice and a huge burst of flavor. This refreshing and delicious beverage, called MIST TWST, can be found in any super market aisle. The Diet version is also available and for the holiday season, Cranberry MIST TWST will return.
In order to hit the market with a bang, the brand released three new commercials that featured the beverage and a new track from music artists Giants of Industry and Luney Tunez. In addition, the brand will bring this flavor to life by giving their fans an opportunity to try it through their summer national sampling tour. MIST TWST is also extremely lucky to be partnered up with the NBA and will cross-brand with in-store activation at the NBA Playoffs and Finals. The new packaging has an image of NBA logo on the side of the label and the catchy tagline “the Lemon-Lime of Game Time” which will help push this awesome partnership to the next level.
Homi Battiwalla, Senior Director of Marketing of CSD flavors said, “The launch of MIST TWST marks an exciting new foray by PepsiCo into the large lemon-lime category. We have a great tasting new product just in time for the summer that we would love consumers to discover, and we’re excited to present an engaging multimedia campaign that will bring alive our point of difference in a never-before-seen way.”
Success is clearly in the cards for MIST TWiST! Contact Mahaska today to carry this item in your business.
To find out more follow MIST TWST on all social pages
Facebook: MIST TWIST
Instagram: @MistTwst
Twitter: @MistTwst
or check out their website www.MISTTWST.com
