After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
After the company’s first commercial in 1950, Pepsi’s advertising would continue to prosper and grow over the years. The 50’s brought on not only a logo change, but a total change in direction to the brand’s initial strategy. The new logo incorporated the “bottle cap” design, and Pepsi was no longer advertised based on price. The new direction […]
In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]
Mountain Dew sales increased at a steady rate by 1972. But after some investigation, it was discovered that that the growth outside of Mountain Dew’s original market was small and that, specifically, the take-home market was inadequate. Many Mountain Dew drinkers were not able to find the beverage in their local grocery store. Mountain Dew also discovered that a […]
AMP Energy drink was first introduced in 2001 under the Mountain Dew brand. The drink was originally developed as an extension of Mountain Dew using the same formula and citrus flavors. The popular energy drink is still a product of PepsiCo but is now sold under its own brand name. In 2013, AMP Energy ranked as the 5th top […]
