Mountain Dew in the Fast Lane to Success

Unbelievable but Real Vending Machines- Mahaska Blog

It was in the 1980’s when Pepsi-Cola Company officially became a part of NASCAR. In 1981, Mountain Dew sponsored a NASCAR vehicle owned by Junior Johnson and driven by Darrell Waltrip. As a team, they won many races with Mountain Dew graphics covering their number 11 car. The pit crew was even given a clever name, “Dew Crew.” […]

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The Continuation of Mountain Dew’s Advertising

Aspartame Free Diet Pepsi- Mahaska Blog

In the 1970’s, most soft drink companies started to offer their beverages in plastic bottles. To Pepsi-Cola’s disappointment, the plastic bottle manufacturers were initially unable to produce a bottle that would maintain the right shade of green needed for Mountain Dew bottles. Luckily, by 1978 that problem was solved. Pepsi quickly produced 2-liter plastic bottles and […]

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