Mountain Dew recently announced that Kevin Hart, the talented actor and comedian, will be the face of MTN DEW® KICKSTART™. Kevin, a major NBA fan, will bring one lucky winner “Closer Than Courtside” at the NBA Playoffs. He is looking for the ideal “CourtSidekick” with whom to share this experience. Check out Kevin’s Courtside Do’s and […]
Mountain Dew is rolling out a new flavor for the holidays and it may taste a little familiar… it’s a combination of everyone’s two favorite flavors! The Mountain Dew Holiday Brew is a mixture of original Mountain Dew and Code Red. Mountain Dew must have been inspired by the red and green colors to combine […]
One of Mountain Dew’s sponsored athletes, Dale Earnhardt Jr., retired at the end of the 2017 race car season. Without Dale in the picture, everyone is wondering who is going to replace him. Actor/comedian Danny McBride, posing as Dewey Ryder, will be taking the wheel from him… literally. See what he has to say about it all and […]
Following the release of the 2016 Mtn Dew Black Label, Mountain Dew has added the White Label to the series of premium crafted sodas. The tropical citrus flavored White Label brings a new level of sophistication to the soft drink industry. “DEW Nation has shown us its love for Mtn Dew Black Label by making […]
Feeling a bit drowsy? Mountain Dew recently rolled out new flavors of Kickstart, their caffeinated juice. Not considered to be a soda, though carbonated, or an energy drink, though it gives you energy, Kickstart is an alternative to coffee or tea. Instead of brewing a cup of coffee before your commute to work, grab a […]
The word ‘spiked’ is representative of the prickly pear cactus juice fused into Mountain Dew’s new Spiked Lemonade. In a play on words, the can even has an image of a cactus spike driven through a lemon. Coming in two new flavors, lemonade and raspberry lemonade, Mountain Dew brings thirst quenching to a whole new level. […]
Earlier this year, Mountain Dew is introduced their new racing team lineup for 2016. Thanks to a three-year extension of PepsiCo’s longstanding partnership with 11-time Sprint Cup Series champions Hendrick Motorsports, Mountain Dew is continuing as a primary sponsor of Dale Earnhardt Jr. and welcomed drivers Kasey Kahne and Chase Elliott to its 2016 lineup. […]
Tom Clark is a member of the Warehouse Load Crew at Mahaska. This job requires a large amount of strenuous labor, but that never stops him from working hard. Tom was born, raised and currently still lives in Kansas. Before coming to Mahaska he worked for another company selling and delivering furniture. When not at work, you […]
Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]
In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]
