Mountain Dew Black Label

Mountain Dew released an awesome, unique carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters. The new twist on the beloved original soft drink goes by Mountain Dew Black Label. In the fall of 2015, the new drink was exclusively given to 600 colleges and universities, allowing students to be […]

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Mountain Dew Kickstart Expands Product Lineup

Need an energizing blast of DEW with real fruit juice and a kick of caffeine in new bold flavors? Look no further! Mountain Dew Kickstart has now expanded their product lineup and is thrilled to introduce Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange flavors. The brand has been continuously successful since 2013 when Kickstart was […]

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Technology Transforms Mountain Dew Marketing

Consumer involvement was an integral part in Mountain Dew promotions used in the new millennium. Internet and social media interactive promotions designed to appeal to Mountain Dew fans became a huge vital factor of marketing within the 2000s. RELATED: Read more about the History of Mountain Dew >> The internet had changed the way people […]

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The Extensions of Mountain Dew

In 1995, Mountain Dew became the first sponsor of, what is now known as, the X Games. The brand’s legendary slogan “Do the Dew” was more than just a slogan, it represented the attitude of their loyal Dew drinkers who wanted to push the boundaries in sports and in culture. >> RELATED: Read more about the History […]

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Trivia Tuesday – 4/28/15

Tyr drinks sitting on a rock overlooking a vista with a Tyr-branded backpack nearby

It’s Trivia Tuesday! Answer the question below in the blog comments, then share the blog post on your Facebook page for a chance to win free partner gear! This week’s winner will receive this sweet Mountain Dew bottle cap! Winner will be announced in our blog next Tuesday. Congratulations Mobeen Mian, you are last week’s trivia […]

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Trivia Tuesday – 4/21/15

It’s Trivia Tuesday! Answer the question below in the blog comments, then share the blog post on your Facebook page for a chance to win free partner gear! This week’s winner will receive a slick TYR Endurance Sport hat! Winner will be announced in our blog next Tuesday. Congratulations Natalie Owen, you are last week’s trivia winner!! […]

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