Over a century ago, the monster brand that we all know today, Pepsi, was born. In 1893, North Carolina native, Caleb Bradham, invented “Brad’s Drink” in the drug store that he owned. Brad’s drink, one of many formulations developed by Bradham, consisted of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Bradham developed this beverage in hopes of not only creating […]
Earlier this year, PepsiCo launched a new campaign called Say It with Pepsi into over 100 markets around the world. The campaign included a fun packaging release featuring emojis, or “PepsiMojis”, on packaging across the brand’s portfolio of beverages. Over 600 proprietary designs were unleashed in multiple mediums – from over 1 billion bottles and cans to sunglasses and […]
Last month, Aquafina announced the brand’s first-ever film partnership of the upcoming summer release, Ice Age: Collision Course. In conjunction with the highly anticipated movie, which hit theaters on July 22, Aquafina rolled out a custom TV spot (see below) and a national consumer sweepstakes, along with many other retail and digital initiatives. “We are thrilled to partner […]
Since 2014 the premium water category has seen double-digit annual growth due to a growing consumer demand for healthier beverage options. In response to this demand, our partners at Klarbrunn recently introduced a new super water called übr. The new performance water is targeted towards active individuals looking for “ultimate balance and refreshment”. übr water undergoes a micro-filtering system […]
