Pepsi has progressed immensely over the years, from a local beverage brand to an industry giant, and it’s advertising has changed along with it. Pepsi now uses several different channels and marketing techniques to promote the brand, making it almost hard to keep up! To make things easy, we put together the best and biggest marketing campaigns Pepsi has recently or currently […]
PepsiCo opened their first ever restaurant this past September, and you might be surprised how the company approached it. “Kola House” is located in Chelsea, a very trendy Manhattan neighborhood in the heart of the meat packing district. The restaurant takes a “farm-to-table” approach, with a modern, American flare. Stated on the Kola House website, the menus consist of “a specialty cocktail […]
After the launch of the “Pepsi Challenge” campaign, Pepsi soared into homes as the number one brand in take-home sales going into the 80’s. Throughout this decade, several high profile stars contributed to Pepsi’s advertising efforts, including Lionel Richie, Tina Turner, David Bowie and Michael Jackson. Geraldine Ferraro, the first woman to ever be a vice-presidential candidate in the U.S., […]
October has begun, which means the preparation for Halloween is in full swing. Pumpkin flavored beverages have already flooded the market, but zombies are making their mark this October as well. Dare to drink some scary soda to start off this holiday season? Deadworld Zombie Soda will only be around for a limited time, so get it […]
