Need a break from the Polar Vortex and snow squalls? Pure Leaf is bringing an early taste of spring with a new line of premium teas brewed with real hibiscus flowers – a flavor that experts at Firmenich recently named 2019’s “Flavor of the Year.”
Pure Leaf Herbal Iced Teas come in three delicious varieties: Mango Hibiscus, Peach Hibiscus and Cherry Hibiscus. Made from brewed herbal hibiscus tea, real sugar and natural fruit flavors, they are available now at retailers nationwide and on e-commerce. Additionally, Pure Leaf is introducing a new flavor to the Tea House Collection, Organic Hibiscus Tea Passionfruit & Pineapple, also available now.
The launch of Pure Leaf Herbal Iced Teas is being supported with a new advertising campaign featuring print ads and a new TV commercial airing now. For more information, visit www.pureleaf.com or @pureleaf on social media.